Transportation
Driving the Future of Mobility Through Innovation and Inclusion
As cities expand and commuters demand smarter, more efficient transit systems, the transportation sector faces increasing pressure to modernize. At UrbanSense, we understand that transportation isn’t just about movement—it’s about access, equity, and quality of life. We help clients transform transportation networks to be more responsive, inclusive, and sustainable.
HOW WE HELP
Building Smarter, Connected Transit Systems
We collaborate with clients to align strategy, technology, and community impact—ensuring every investment improves how people move through cities.
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We help mobility leaders align goals, resources, and partnerships around a clear strategy. Our tailored plans chart a path to resilient, equitable, and efficient transportation systems.
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We provide end-to-end implementation support for digital transit initiatives, ensuring smooth execution across teams and vendors. Our proven methods reduce risk, manage timelines, and keep complex, multi-stakeholder projects on track.
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We help transit agencies and city departments develop strategic digital infrastructure plans that improve the rider experience, optimize operations, and future-proof transit systems. From smart fare systems to wayfinding and digital signage, we identify the technologies that make transportation safer, more accessible, and responsive to changing urban needs.
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We conduct in-depth research, stakeholder engagement, and market analysis to help transportation agencies and mobility providers develop strategies grounded in user needs, operational realities, and long-term policy goals.
OUR WORK
client success stories
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![Washington Metropolitan Area Transit Authority WMATA Washington, DC A train approaches the station, ready to stop and allow passengers to board and disembark.]()
WMATA Digital Signage Expansion
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![A subway train moves through the city as the sun sets, casting warm hues across the skyline and tracks. NYC Subway NYC Mayor’s Office of Criminal Justice.]()
Reducing Fare Evasion in the NYC Subway
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![Penn Station transportation hub Interior view of a spacious building featuring expansive glass walls, allowing natural light to illuminate the space. Amtrak New York, NY]()
Penn Station Asset Planning & Analysis
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![Autonomous vehicles navigating a road, showcasing advanced technology in transportation and mobility.]()
National Infrastructure Start-up
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The Underline Technology Master Plan
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![Aerial view of a city showcasing buildings interspersed with vibrant green roofs.]()
Uber - Winning Back the Trust of Cities and Cities Congestion Playbook
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![Waze interface showcasing new features designed to enhance urban navigation and improve user experience.]()
Waze Public Sector Partnership Strategy
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![Aerial view of LaGuardia airport showcasing multiple planes parked on the runway, highlighting the busy aviation hub.]()
LaGuardia Airport Digital Master Plan
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![Aerial view of Washington, D.C. Halley Rise at dusk, showcasing illuminated buildings and a vibrant skyline against a twilight sky.]()
Rapid Digital Assessment for the Yards and Halley Rise
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![Michigan Central Building Ford Motor Company Detroit, MI]()
Michigan Central Strategic Plan and Implementation Support
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![TLC For Hire Vehicle Pilot]()
TLC For Hire Vehicle Pilot
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![MTA Digital Transformation]()
MTA Digital Transformation
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![A pedestrian street with decorative lanterns overhead, blurred people walking, and steam rising near storefronts on either side.]()
Digital Master Plan for Nihonbashi, Tokyo
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![Aerial view of Governors Island in New York Harbor with Manhattan skyline in the background, showcasing green parks, pathways, and waterfront facilities.]()
Governors Island Climate Solutions Center Start-up
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![Outdoor shopping district with trees, string lights, benches, and people walking and sitting.]()
Water Street Digital Master Plan
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![Person holding a transparent digital ID card projection with a headshot icon and lines of text, surrounded by a glowing blue network.]()
New York State DMV Enterprise Transformation
INSIGHTS
Movement: New York’s Long War to Take Back Its Streets from the Car
Nicole Gelinas, senior fellow at the Manhattan Institute and 2025 Gotham Prize winner, joins Author’s Corner to discuss Movement, her latest book chronicling New York City’s century-long battle to reclaim its streets from car dominance. In this candid conversation, she reflects on what NYC’s transit history teaches us about the complexity—and urgency—of enacting meaningful urban change.
Ready to Drive innovation across your transit systems?
Partner with us to design seamless, future-ready mobility experiences for all.