Retail
Bridging Digital and Physical Retail Through Urban Experience Design
Retail is evolving fast—blending physical space, digital touchpoints, and community experience. At UrbanSense, we help cities and developers navigate this transformation with strategies that make retail districts more adaptive, inclusive, and resilient. Our work focuses on creating environments that invite discovery, foster local culture, and drive both economic and social value.
OUR APPROACH
How we help
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We help retail brands and property owners plan for the future with scalable digital strategies. From shopper-facing applications to smart infrastructure, we create integrated plans that elevate the in-store and online experience.
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We align business goals with digital innovation and operational feasibility. Whether launching a new concept or adapting to evolving consumer behaviors, our strategic planning services guide retail organizations through transformation.
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We lead research-driven engagement to understand local preferences, customer journeys, and unmet needs—ensuring new developments and activations resonate authentically.
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We support the design, prototyping, and rollout of retail technologies—from touchless checkout and interactive displays to back-of-house optimization. Our approach minimizes risk and maximizes impact through iterative piloting.
OUR WORK
client success stories
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![People walking in The Underline Friends of The Underline - Miami, FL]()
The Underline Technology Master Plan
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![Hudson Yards New York City skyline viewed from a rooftop, showcasing iconic skyscrapers against a clear blue sky.]()
Hudson Yards Playbook
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![A bustling alleyway filled with people walking, surrounded by tall buildings and vibrant urban scenery in Nihonbashi, Tokio.]()
Digital Master Plan for Nihonbashi, Tokyo
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![Penn Station transportation hub Interior view of a spacious building featuring expansive glass walls, allowing natural light to illuminate the space. Amtrak New York, NY]()
Penn Station Asset Planning & Analysis
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![The groove A central fountain surrounded by bustling city square, with people enjoying the vibrant atmosphere and greener]()
The Grove Digital Master Plan
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![An artist's rendering of the new parkland plaza Water Street, showcasing greenery and urban design in the city center.]()
Water Street Digital Master Plan
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![Aerial view of New York City showcasing its iconic skyline and bustling streets.]()
Port Covington Digital Master Plan
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![An artist's rendering showcasing a modern development in downtown, featuring sleek architecture and vibrant urban design.]()
Galleria Dallas - Digital Master Plan Prioritization
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![Aerial view of a modern shopping center Lake Nona showcasing its layout and surrounding landscape.]()
Lake Nona Digital Master Plan & Prototyping
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![Lax airport scene featuring a large terminal building alongside a prominent control tower against a clear sky.]()
LAX Airport Digital Guest Engagement Strategy
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![Aerial view of LaGuardia airport showcasing multiple planes parked on the runway, highlighting the busy aviation hub.]()
LaGuardia Airport Digital Master Plan
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![Aerial view of Washington, D.C. Halley Rise at dusk, showcasing illuminated buildings and a vibrant skyline against a twilight sky.]()
Rapid Digital Assessment for the Yards and Halley Rise
INSIGHTS
Social Graph Analytics for Space Design | Landlord of the future P2
As tenant expectations evolve, so must the spaces they occupy. This article explores how social graph analytics — powered by AI and behavioral data — is transforming commercial real estate. From smarter space planning to curated tenant mixes, landlords are becoming ecosystem designers, using data to foster collaboration, efficiency, and long-term value.
Ready to Design the next era of retail experiences?
Let’s work together to shape the future of commerce.