LaGuardia Airport Digital Master Plan

Project overview

UrbanSense partnered with Vantage Airport Group to develop a Digital Master Plan for LaGuardia Airport’s Terminal B, enhancing passenger experience through innovative technology solutions.

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Client:

Vantage Airport Group logo in gray text with an airplane icon above the letter T.

Location: New York, NY & Toronto, ON

Services:

Segment: Private

Industry:

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Background

Vantage Airport Group, as the lead developer and terminal manager for LaGuardia Gateway Partners, spearheaded the $4 billion redevelopment of Terminal B to create a more modern, efficient, and engaging airport experience. As part of this effort, Vantage sought to integrate digital infrastructure and smart technologies to optimize passenger flow and enhance commercial opportunities.

UrbanSense Approach

UrbanSense, as part of Intersection, conducted a comprehensive digital assessment of Terminal B’s operations and passenger journey, identifying key opportunities for improvement. The team developed a Digital Master Plan that recommended:

  • Real-Time Information: Implemented passenger systems to improve navigation and wait time transparency.

  • Interactive Services: Developed digital solutions to enhance engagement and streamline airport processes.

  • Seamless Experience: Integrated smart technologies to create a smooth and stress-free journey for passengers.

Aerial view of a large modern airport terminal with multiple airplanes parked at gates, surrounded by runways and taxiways, and adjacent to an urban cityscape at dusk.

Outcomes

The implementation of UrbanSense’s recommendations has helped transform Terminal B into what Governor Hochul has described as a “world-class destination”, internationally recognized for its modernized travel experience. By enhancing passenger flow, reducing bottlenecks and wait times, and optimizing retail and dining experiences, the project has created a seamless, stress-free journey, positioning Terminal B as a model for future airport transformations.

Lax airport scene featuring a large terminal building alongside a prominent control tower against a clear sky.

See Also:

LAX Airport Digital Guest Engagement Strategy

Los Angeles World Airports (LAWA) partnered with UrbanSense, working as part of Intersection, to develop a comprehensive digital strategy for one of the busiest airports in the world.

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