
Penn Station Asset Planning & Analysis
Project overview
UrbanSense partnered with HDR Inc. on planning, analytical, and design development services for Penn Station, New York’s busiest transportation hub.
Client:
Location: New York, NY
Services:
Segment: Government
Industry:
Background
The goal of this project was to optimize Amtrak’s operational footprint, enhance the customer experience, accommodate short- and long-term growth, and help Amtrak utilize its resources to support Penn Reconstruction and the Gateway Program.
UrbanSense Approach
To provide tailored support for Amtrak’s initiatives, UrbanSense:
Collaboration Opportunities: Identified ways for Amtrak to partner with public sector and social service agencies to support unhoused populations.
Passenger Experience Evaluation: Assessed customer interactions to enhance overall satisfaction.
Project Approvals: Streamlined the approval process by coordinating stakeholders, permits, and execution requirements.
Stakeholder Engagement: Facilitated connections across key sectors:
Public sector: Elected officials, city, and state agencies.
Private sector: Real estate and asset owners.
Nonprofit sector: Homelessness service providers.
Outcomes
UrbanSense transformed Penn Station into a modern, efficient, and inclusive hub by optimizing operations, enhancing passenger experiences, and fostering collaboration among key stakeholders. These efforts ensured streamlined approvals, sustainable growth, and alignment with the Penn Reconstruction and Gateway Program.

See Also:
WMATA Digital Signage Expansion
UrbanSense partnered with HR&A and WMATA (Washington Metropolitan Area Transit Authority) to create a coordinated capital investment and product roll-out program for expanding digital signage across Metro’s subway, bus, and rail assets.
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