Rapid Digital Assessment for the Yards and Halley Rise

Project overview

UrbanSense partnered with Brookfield Properties to develop a digital strategy for two key retail-centric properties in the greater Washington, D.C. area—The Yards in downtown D.C. and Halley Rise near Amazon’s HQ2 in Reston, VA.

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Client:

Brookfield Properties logo

Location: Washington, DC & Reston, VA

Services:

Segment: Private

Industry:

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Background

Brookfield Properties sought to optimize digital infrastructure and prepare for future mobility advancements and other technology-driven outcomes for visitors, tenants, and businesses across these two high-profile developments.

UrbanSense Approach

UrbanSense focused on developing a site-wide connectivity plan, improving venue intelligence, and exploring innovative autonomous mobility solutions.

  • Connectivity Strategy: Developed a site-wide plan to enhance digital infrastructure and guest experience.

  • Venue Intelligence: Designed a framework to analyze visitor behavior and preferences.

  • Mobility & Parking Enhancements: Recommended technology upgrades, including improved garage management systems.

  • Emerging Technologies: Explored integration of innovations like autonomous vehicles and ride-sharing to future-proof both properties.

Through the Rapid Digital Assessment, Brookfield Properties gained actionable recommendations to enhance its portfolio to prospective tenants and users to drive leasing, investment and overall tenant and visitor satisfaction.

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