Winning Back the Trust of Cities and Cities Congestion Playbook
Project overview
UrbanSense collaborated with Uber’s Cities Team to develop a strategy for rebuilding trust with city governments and addressing urban congestion. The goal was to align Uber’s policy and product and build environment initiatives with city needs, fostering stronger partnerships and long-term strategic growth.
Client:
Location: San Francisco, CA
Services:
Segment: Private
Industry:
Background
As cities emerged from COVID-19, the demand for safe, efficient, and sustainable mobility solutions increased. Uber sought to reposition itself as a key partner in urban transportation by enhancing public accountability and proactively addressing congestion challenges.
UrbanSense Approach & Outcomes
UrbanSense offered customized support for Uber's city engagement and mobility initiatives, which included the following:
Strategic Urban Alignment: Analyzed Uber’s offerings to align with city priorities and enhance urban mobility.
Congestion Playbook: Developed a scalable, plug-and-play guide for mitigating traffic congestion.
Mobility Investments: Identified key product opportunities to reduce district-level congestion and improve transportation.
Uber Mobility Solutions: Supported the launch of an internal consulting division dedicated to optimizing mobility around developments and events.
“UrbanSense’s work outlined the case for Uber product investments including addressing district-level congestion in cities. The analysis helped the team stand up an internal consulting division, called Uber Mobility Solutions, that is working with clients on improving mobility around developments and events.”
- Uber Client
See Also:
Reducing Fare Evasion in the NYC Subway
UrbanSense partnered with the NYC Mayor’s Office of Criminal Justice to understand the underlying issues leading to rising subway fare evasion.
INSIGHTS
Rethinking Mobility for the Post-COVID Future
As cities navigate recovery post-COVID, urban mobility faces a pivotal transformation. From safer public transit to smarter partnerships with private providers, this piece outlines the urgent need — and exciting opportunity — to reimagine how we move through cities. The future of transportation depends on bold planning, community engagement, and technological foresight.
