hudson Yards playbook
Project overview
Collaborating with Related Companies to scale digital innovation across properties, leveraging lessons learned from Hudson Yards Digital Master Plan and product builds to implement transformative technologies and enhance tenant experiences.
Client:
Location: New York, NY
Services:
Segment: Private
Industry: Real Estate, Climate
background
UrbanSense partnered with Related Companies to develop a Playbook for Scaling Digital Innovation, building on the successes of Hudson Yards' Digital Master Plan. The Playbook captured lessons learned from Hudson Yards’ digital implementation to Related’s other properties in the US and in Europe.
This was follow-on work to a Digital Master Plan for Hudson Yards that Ms. Pranger and Ms. Menon led during the development phase. Following the initial planning , UrbanSense also worked with software engineering teams to build and implement products and recommendations including creating a platform for connectivity, mapping use cases and creating product roadmaps to bring experiences and interactions to life.
UrbanSense also worked with Hudson Yards leadership to stand up the organization’s product technology division including hiring for the Chief Digital Officer and creating a software team organizational chart and job descriptions.
UrbanSense Approach
Key components of our approach included:
Digital Master Planning: Creating a strategic roadmap for implementing cutting-edge digital infrastructure and services at Hudson Yards.
Playbook Development: Documenting lessons learned, best practices, and scalable models for replication across Related's properties in the US and Europe.
Implementation Support: Collaborating with engineering teams to deploy technologies, including:
A platform for seamless connectivity.
Mapping use cases to enhance tenant experiences and interactions.
Shared Services Model: Establishing systems for efficiency and consistency across multiple properties, including CRM, digital signage, AI cameras, building operations management, and tenant engagement apps.
Outcomes
UrbanSense’s Hudson Yards Playbook is driving innovation and enhancing tenant experiences across Related’s portfolio. By implementing scalable solutions, Related is expanding the Playbook to properties like The Square in West Palm Beach and Grand Ave in Los Angeles.
Ready to Scale Digital Innovation?
UrbanSense specializes in designing and implementing transformative digital strategies that enhance connectivity, optimize operations, and create meaningful tenant interactions for properties worldwide.
