The Grove Digital Master Plan & PARKING STUDY
Project overview
Caruso, a leading Los Angeles-based developer, aimed to enhance its competitive edge by integrating innovative retail experiences at its two flagship properties: The Grove and Palisades Village. The company also sought opportunities to improve a core service, the parking experience, by installing cutting-edge technology that would help alleviate congestion, save time finding a parking space, generate revenue, and improve the customer experience.
Client:
Location: Los Angeles, CA
Services:
Segment: Private
Industry: Real Estate, Technology
Background
The Grove is one of the highest-grossing outdoor retail destinations in the U.S., known for its high level of service. To maintain this standard and compete with e-commerce and other retail properties, Caruso sought to implement technology-driven customer experiences and replicate Grove’s successes at Palisades Village, a community on the West side of Los Angeles that includes a movie theater, community space, a grocer, residential units, and retail shops.
UrbanSense Approach ApProach and Outcomes
UrbanSense helped Caruso:
Shopper Experience Outcomes: Defined scalable goals to enhance both properties.
Prioritization Framework: Developed a system to evaluate ideas based on impact and feasibility.
Technology & Design: Identified necessary innovations to bring customer experiences to life.
Parking Integration: Mapped processes, assessed vendors, and facilitated onboarding to connect parking with Caruso’s loyalty program.
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