The Grove Digital Master Plan & PARKING STUDY

Project overview

Caruso, a leading Los Angeles-based developer, aimed to enhance its competitive edge by integrating innovative retail experiences at its two flagship properties: The Grove and Palisades Village.

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Client:

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Location: Los Angeles, CA

Services:

Segment: Private

Industry:

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Background

The Grove is one of the highest-grossing outdoor retail destinations in the U.S., known for its high level of service. To maintain this standard and compete with e-commerce and other retail properties, Caruso sought to implement technology-driven customer experiences and replicate Grove’s successes at Palisades Village, a community on the West side of Los Angeles that includes a movie theater, community space, a grocer, residential units, and retail shops.

UrbanSense Approach and Outcomes

UrbanSense helped Caruso:

  • Shopper Experience Outcomes: Defined scalable goals to enhance both properties.

  • Prioritization Framework: Developed a system to evaluate ideas based on impact and feasibility.

  • Technology & Design: Identified necessary innovations to bring customer experiences to life.

  • Parking Integration: Mapped processes, assessed vendors, and facilitated onboarding to connect parking with Caruso’s loyalty program.

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See Also:

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INSIGHTS

The Landlord of the Future's Competitive Edge: From Property Owner to Experience Architect

How can landlords attract tenants in the age of remote work and wellness-first spaces? In this series, UrbanSense explores the rise of the landlord as experience designer—covering wellness optimization, social analytics, and gamified community engagement.

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