Port Covington Digital Master Plan

Project overview

Port Covington is a 250-acre mixed-use waterfront development in South Baltimore, designed to integrate residential, entertainment, office, retail, and outdoor recreation spaces. To enhance its appeal and create a seamless digital experience, UrbanSense was brought in to develop a Digital Master Plan that would drive connectivity, engagement, and innovation across the site.

client icon
map location icon
handing services icon
A globe with network lines overlay, symbolizing global connectivity
Illustration of interconnected finance and banking symbols, including a dollar sign, euro sign, pound sign, and a diagram of a bank building.
A digital icon of a magnifying glass and a bar graph with upward trend, representing analytics or data analysis.
Icon of a globe with a lock, representing secured internet or online security.
segment portfolio icon
industry icon

Client:

A person riding a horse in a field with trees in the background
Weller Development logo with large "W" design and text

Location: Baltimore, MD

Services:

Segment: Government

Industry:

Outline of a bridge with towers and cables.
A digital representation of a neural network diagram with interconnected nodes and lines.
A laptop keyboard with a hand typing

Background

As a large-scale greenfield development, Port Covington needed a strategic approach to digital infrastructure that would not only attract residents, businesses, and visitors but also create a connected and immersive experience.

UrbanSense Approach

UrbanSense leveraged user research, business analysis, and technical assessment to develop a comprehensive Digital Master Plan. Our approach included:

  • Digital Roadmap: Defined a strategic plan for infrastructure and products to ensure seamless connectivity across the development.

  • User Experience Design: Created engaging digital interactions to enhance user engagement within the space.

  • Operational Optimization: Identified initiatives to improve efficiency for tenants, businesses, and property managers.

  • Marketing & Messaging: Developed communication strategies to showcase Port Covington’s digital innovation and attract stakeholders.

  • Investment Assessment: Conducted a digital investment value analysis to shape the business model for product development.

The Digital Master Plan provided a clear, actionable strategy for integrating technology throughout Port Covington.

Outdoor plaza with people enjoying an evening at the Rye Street Market, featuring string lights, food stalls, trees, and a modern brick building in the background.
Case study image

See Also:

Reducing Fare Evasion in the NYC Subway

UrbanSense partnered with the NYC Mayor’s Office of Criminal Justice to understand the underlying issues leading to rising subway fare evasion.

INSIGHTS

The Landlord of the Future's Competitive Edge: From Property Owner to Experience Architect

How can landlords attract tenants in the age of remote work and wellness-first spaces? In this series, UrbanSense explores the rise of the landlord as experience designer—covering wellness optimization, social analytics, and gamified community engagement.

A diverse group of people working and socializing in a modern shared workspace or coffee shop, with decorative lighting and colorful art on the walls.