Port Covington Digital Master Plan

Project overview

Port Covington is a 250-acre mixed-use waterfront development in South Baltimore, designed to integrate residential, entertainment, office, retail, and outdoor recreation spaces. To enhance its appeal and create a seamless digital experience, UrbanSense was brought in to develop a Digital Master Plan that would drive connectivity, engagement, and innovation across the site.

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Client:

Location: Baltimore, MD

Services:

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Segment: Private

Industry: Open Space, Real Estate, Technology

Background

As a large-scale greenfield development, Port Covington needed a strategic approach to digital infrastructure that would not only attract residents, businesses, and visitors but also create a connected and immersive experience.

UrbanSense Approach

UrbanSense leveraged user research, business analysis, and technical assessment to develop a comprehensive Digital Master Plan. Our approach included:

  • Digital Roadmap: Defined a strategic plan for infrastructure and products to ensure seamless connectivity across the development.

  • User Experience Design: Created engaging digital interactions to enhance user engagement within the space.

  • Operational Optimization: Identified initiatives to improve efficiency for tenants, businesses, and property managers.

  • Marketing & Messaging: Developed communication strategies to showcase Port Covington’s digital innovation and attract stakeholders.

  • Investment Assessment: Conducted a digital investment value analysis to shape the business model for product development.

The Digital Master Plan provided a clear, actionable strategy for integrating technology throughout Port Covington.

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Ready to build a connected, future-ready development?

Partner with UrbanSense to create digital strategies that transform places into seamless, interactive experiences. Let's bring your vision to life!

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