Sidewalk Labs' Urban Development Products and Innovation Planning Support

Project overview

UrbanSense partnered with Sidewalk Labs, an Alphabet company, to help shape the vision for its ambitious “city from the internet up” project in Toronto. Working alongside designers, technologists, and communication professionals, UrbanSense played a key role in defining the lived experience of this futuristic urban district.

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Client:

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Location: New York, NY & Toronto, ON

Services:

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Segment: Private

Industry: Real Estate, Technology

Background

Sidewalk Labs aimed to redefine urban living through technology-driven urban development, integrating digital solutions into city infrastructure. To successfully engage stakeholders, Sidewalk’s Urban Development Team (SUD) needed a clear value proposition and experience definition that positioned them as a co-developer of choice. Additionally, understanding how real estate developers perceive and integrate digital technologies was critical for Sidewalk’s Digital Integration Team.

UrbanSense Approach

UrbanSense worked closely with Sidewalk Labs to:

  • Engagement Strategy: Developed a communication plan to highlight SUD’s role and unique value as a co-developer.

  • Market Positioning: Defined key differentiators to showcase SUD’s expertise and capabilities.

  • Storytelling & Visualization: Created a graphic novel illustrating key characters' experiences within the district and the impact of surrounding technologies, services, and community.

  • Real Estate Insights: Conducted a market analysis for Sidewalk’s Digital Integration Team, providing insights into developers’ perceptions, needs, and challenges regarding digital integration.

UrbanSense’s work helped secure Sidewalk Labs as the developer for the district.

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Looking to integrate cutting-edge digital solutions into urban development?

Partner with UrbanSense to define your value proposition and drive strategic growth.

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