Commercialization Strategy for Connected Communities Digital Platform
Project overview
Intersection, a technology and design company, needed to identify the value proposition, pricing, and contract structure for their custom-built Connected Communities platform - a digital platform integrating building automation technology, IoT, and data analytics for Intersection’s real estate clients.
Client:
Location: New York, NY & Toronto, ON
Services:
Segment: Private
Industry: Real Estate, Technology
Background
Intersection’s Connected Communities practice worked with premier real estate developers in the US and abroad to plan, build and pilot digital products such as wayfinding, digital signage, building automation systems, user-facing applications and sensor networks. Key to the development of the products was a platform for systems to share data. Intersection needed to understand how this developed product could be “productized” and sold to the general market.
UrbanSense Approach
Key components of our approach included:
Expert Insights & Market Analysis: Conducted interviews with subject matter experts and assessed existing competitors to evaluate market positioning.
Business Strategy & Modeling: Analyzed product-market fit, developed a pro forma business model, and advised company leadership on a go-to-market strategy.
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